WCNY, Central New York’s public broadcaster, recently announced new staff appointments for three people living in the eastern suburbs of Syracuse.

Cristina Hatem, of Jamesville, joins WCNY as vice president & chief marketing officer. Hatem brings more than 25 years of integrated marketing, sales, event and community engagement experience to WCNY, and will be responsible for the development and execution of WCNY’s brand, marketing, sales and public relations efforts, in alignment with WCNY’s mission, vision and values.

Prior to joining WCNY, she served as marketing communications manager at JADAK, manager, corporate marketing communications, customer & market research at Preferred Mutual Insurance Co., among other positions at Beard Miller Company, Mower and Sage Marcom Inc. She earned a bachelor’s degree in public relations from Syracuse University’s S.I. Newhouse School of Public Communications and a master’s degree in teaching from Le Moyne College.

Will Landry, of East Syracuse, joins WCNY as media sales account executive. He brings more than 14 years of sales and relationship development experience to WCNY, and will be responsible for securing media sales support from local, state and national companies and organizations. Prior to joining WCNY, he was a media buyer and strategist at ABC Creative Group. He earned a bachelor’s degree from the State University of New York at Oswego.

Martha Lemondes, of Jamesville, joins WCNY as vice president & chief people officer. Lemondes brings more than 20 years of training, human resources and organizational development experience to WCNY. She has led teams of training professionals, partnered with senior executives, and managed projects that span all areas of human performance. Prior to joining WCNY, she served as human resource business partner at Charter Communications, director of people development at AOL and owner of a human capital solutions practice in the Washington D.C./Baltimore area. She earned a Bachelor of Arts degree from Michigan State University, and a Master of Arts degree from American University.