Research & Marketing Strategies (RMS) continues to grow.

The Baldwinsville research firm recently added Christopher Coville to the staff as a research associate.

As a research associate, Coville provides research support, dealing with both qualitative and quantitative data. He assists in questionnaire creation, data analysis and developing final client reports. Dealing with a variety of projects, he has the ability to apply many research approaches and techniques to fulfill client needs. Coville is also a contributing writer to the firm’s blog, The Research Bunker (rmsbunkerblog.wordpress.com).

Coville joined RMS this summer. He is a graduate of Le Moyne College, with a bachelor’s degree in marketing. Throughout his college career, he performed multiple market research studies, including an independent study of the music industry. Through the study he learned how to create objectives and implement research methods to obtain the necessary market intelligence. He also learned the process of following through with fieldwork, data analysis and final recommendations.

Coville currently resides in Skaneateles. In his free time he enjoys computers, music and outdoor activities.