Your wallet might be a little less full after Black Friday and Cyber Monday sales, but Café at 407 is hoping you can spare a little more for #GivingTuesday.
The café is turning five years old on Dec. 5 — three days before Tuesday, Dec. 2, which the 92nd Street Y in New York City and the United Nations Foundation have deemed #GivingTuesday, a day dedicated to giving back to one’s community.
To celebrate, Café at 407 has kicked off a $5,000 fundraising campaign on Indiegogo.com for Ophelia’s Place, its sister nonprofit organization that helps people suffering from eating disorders and body image issues.
Café at 407 was founded in 2009 as a sustainable revenue stream for Ophelia’s Place. The café, located at 407 Tulip St. in Liverpool, is adorned with inspirational, body-positive quotes, a wall featuring local artists’ creations, and a journal titled “Beauty Is …” where visitors can scribble in their own definition of beauty.
“I was aware of #GivingTuesday and hadn’t really done anything with it before,” said Mary Ellen Clausen, founder and former executive director of Ophelia’s Place. “I just thought this was perfect timing with the fifth anniversary of the café.”
Clausen said the café has reached the point where it is sustainable and helps fund the services Ophelia’s Place provides, such as support group and outpatient treatment programs. The $5,000 Indiegogo campaign will help close the gap between the café’s profits and the next level of needs at Ophelia’s Place.
The mission at Ophelia’s Place has evolved since Clausen founded the organization in 2002.
“When I first started Ophelia’s Place, it was very specific to eating disorders,” Clausen said. Now, Ophelia’s Place embraces those struggling with body image issues as a whole.
Clausen said our culture has normalized negative self-talk and unhealthy eating patterns and her goal is to “change the conversation” surrounding how people talk about and treat their bodies.
Jill Catherine has been involved with Ophelia’s Place since it opened. She’s now the official spokesperson for the organization.
“[I want to] share my story of recovery from an eating disorder as a way to affirm for others that you can not only heal from this disease, but discover who you are,” Catherine said.
Catherine said when she was recovering from her own eating disorder in the mid-1990s, much of the conversation surrounding eating disorders focused on the symptoms and behaviors, and not about life after recovery.
“The value of telling our stories and becoming whole in our bodies is critical,” she said. “There’s a whole narrative about how we feel bad about our bodies and encourages us to think of our bodies as an object. We need to start having a narrative about feeling good about yourself.”
Clausen and Catherine encourage people to help out in any way they can.
“Five dollars goes a long way,” Catherine said. “We have over 3,000 fans on Facebook between Ophelia’s Place and the café. Imagine if each one of them gave $5.”
Clausen said while any amount of money helps, community members can show their support in other ways.
“Having your meeting or your book club here [at the café] supports us,” she said. “Sometimes, that’s the only thing people can do.”
At press time, Café at 407 had raised more than $2,500 of its $5,000 goal.
“I feel completely humbled and grateful and honored. It’s overwhelming,” Catherine said of reaching the 50 percent mark. “It also speaks to how close this issue hits home, whether we know someone who’s struggled with an eating disorder or struggled ourselves with body image.”
Clausen said she is “incredibly grateful” to the community for its continuing support of Ophelia’s Place and Café at 407.
“We want people to feel empowered to create change,” she said. “Whether it’s in their home or their work environment or in the community, [we] give them an opportunity to be a part of that change.
The campaign ends Dec. 20. To donate or learn more, visit indiegogo.com/projects/cafe-at-407-gives-to-ophelia-s-place. For more information about Café at 407, visit cafeat407.org or facebook.com/cafeat407. To learn more about Ophelia’s Place, visit opheliasplace.org or facebook.com/opheliasplace407.