Some local small businesses hope to gain some big exposure over the next few months as part of a new advertising campaign launched by First Niagara Financial Group.
Ads running throughout the bank’s four-state footprint highlight successful area entrepreneurs and illustrate how First Niagara is “proud to work with local businesses.”
First Niagara chose a variety of businesses for the campaign to underscore the wide range of customers who rely on the bank for financial services. Among the businesses featured is Life of Reilley Distilling and Wine Co. based in Cazenovia.
“One of the challenges we often hear from small business owners is the lack of time and resources for marketing and advertising,” said John Golding, First Niagara senior director of small business banking. “This campaign is aimed at addressing that issue and providing some well-deserved exposure for businesses that play a vital role in their local communities.”
Ben Reilley, owner of Life of Reilley Distilling and Wine Company, said the exposure of his company by First Niagara has been extremely helpful.
““As a small business experiencing drastic growth, next to the quality of our products, marketing and exposure are at the top of our daily priority list. This was a unique and fun opportunity for us through First Niagara that has given us huge exposure in markets that we hope to do a ton of business in,” Reilley said. “The increased traffic that we have picked up on all of our social media channels has been terrific and it has certainly helped us sell more product. I applaud Mr. Golding and the rest of their team for continuing to think outside the box and for including us in their campaign.”
First Niagara’s longtime focus on the small business segment includes developing a range of loan and financing products and services designed to support entrepreneurs and small business owners. Dedicated small business bankers also provide knowledgeable advice and customized financial solutions to help customers finance, protect and grow their businesses, says.
The newspaper and billboard ads will run this spring, aimed at local audiences in the communities each of the featured small businesses serve.
