Eric Mower and Associates (EMA) promoted Donna Ricciardi to partner, account director.

In her new role, Ricciardi serves as a member of EMA’s senior management team. She also manages strategic planning and project development of campaigns, new product launches, special events and new media development for a number of EMA Group B2B’s key clients, with a strong focus on the building and construction market segments.

“Donna is as fluent in the details of industrial wiring devices as she is in collaborating on strategic concepts and plans. She brings thoughtful leadership and clear direction to her teams, due in large part to her solid understanding of her clients’ business challenges and opportunities,” says Eric Mower, chairman and chief executive officer of EMA. “Her tenacity, perceptivity, and strong client relationships have served her, her clients and EMA very well.”

Ricciardi joined EMA in 1996 and most recently served as management supervisor. EMA won two ProComm Awards from the Business Marketing Association for campaigns Ricciardi led for clients Marquardt Switches and Pass & Seymour/Legrand.

Ricciardi is a past board and marketing committee member of the Onondaga-Oswego County Chapter of the American Red Cross, from which she earned the Clara Barton Award. A Baldwinsville resident, Ricciardi received her bachelor’s degree from the State University of New York at Geneseo.