Baldwinsville — At a time when consumer trends and behaviors are evolving at an overwhelming pace, Baldwinsville-based Research & Marketing Strategies, Inc. (RMS) has been there to guide businesses through the uncharted territory. With unrelenting advances in technology, consumers’ wants and needs are changing with every new software update. Companies and organizations are required to keep up with market demands and trends in order to survive and thrive. The more the marketplace changes, the more organizations need to consider the source of all these changes.
That’s where RMS comes in. Named a 2015 Economic Champion by CenterState CEO, RMS is a full-service market research and consulting firm with a distinguished history of delivering actionable results through solid market research and data analysis. Formed in 2002 by President Mark Dengler, RMS has been conducting market research to help businesses reach the people who impact the dynamics of their marketplace.
“Businesses need to be acutely aware of the countless factors that affect their bottom line,” Dengler said. “The purpose of market research is to gather enough data and information from a specific audience for the client to make a well-informed, balanced business decision. At RMS, we’ve expanded our organization and resources to assist clients in a variety of industries, including advertising, banking, finance, retail, education, healthcare, manufacturing, non-profits, government and real estate.”
With a multi-tiered organization model, RMS has redefined what it means to accommodate the variety of market research resources clients need to propel their businesses forward.
RMS QualiSight — the premier focus group research facility
Focus groups have become a notorious representation of market research over the years. Taking surveys to a whole new level, focus groups offer the client a chance to not only get a response from their audience, but gives them the ability to see live reaction and feedback in a controlled environment.
continued — “The RMS QualiSight division is a state-of-the-art focus group facility and call center modeled to assist our clients in many departments of research,” said Lauren Krell, manager of RMS QualiSight. “Focus groups, surveys and mystery shopping are vital instruments for companies that are researching new products or services before unveiling them to the public.”
QualiSight’s trained professional surveyors are available for a variety of qualitative and customized survey research including:
• Focus groups
• In-depth interviews
• Intercept surveys
• Mystery shopping
• Mock jury trials
• Feasibility studies
• Image and awareness studies
• Competitive positioning
• Customer satisfaction surveys
RMS QualiSight not only boasts a modern and efficient research facility, but it offers rigorous quality control to ensure clients get the right participants for their research.
RMS ViewPoint Research Panel — a win-win for consumers and clients
This past May, RMS celebrated its thirteenth year of business in the market research and consulting industry. Over the past year and a half, the RMS ViewPoint Research Panel has nearly doubled in size, largely thanks to individuals interested in sharing their opinions with key decision makers. Research panels are growing as an extremely useful strategy for organizations to reach consumers. The RMS ViewPoint panel has a unique selling point that makes it stand out from the rest: a majority of its panel members reside in Central New York. Onondaga County is one of the country’s top test markets because it mirrors the demographics of the United States as whole—a huge plus for businesses looking to enter the U.S. market. RMS is constantly recruiting new members for its panel, and encourages all individuals interested in being part of important research to join. You can learn more and sign up for the panel at RMSresults.com/ViewPoint or call 635-9802.
RMS Healthcare — a specialized division focusing on the patient and provider
continued — Recognized by Modern Healthcare Magazine, a prestigious online medical information journal, as “one of the largest patient-satisfaction measurement firms of 2015,” RMS’ Healthcare division hold its standards impressively high and is being recognized for it. With the significant changes constantly underway in the healthcare industry, there is a growing emphasis being placed on understanding the patient experience and reconstructing the interaction between patient and provider. RMS Healthcare is an approved vendor for the administration of the Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys.
“These government-mandated surveys were implemented to encourage and reward providers and practices that strive to improve their patients’ experience and overall satisfaction,” said Susan Maxsween, senior director of healthcare operations and compliance. “It is very gratifying to work alongside these providers and practices who are taking the time and making the effort to not only become a recognized facility, but to truly make a difference in the way healthcare is delivered.”
RMS Healthcare is also a leader in Patient-Centered Medical Home (PCMH) recognition, guiding practices through the transformation journey to improve the quality, security and effectiveness of primary care.
Regional for a reason
RMS has been a member of the greater Baldwinsville community since its founding in 2002. The firm is involved with many local organizations including the Greater Baldwinsville Chamber of Commerce, the Baldwinsville Center for the Arts, the Northwest YMCA and the Baldwinsville Volunteer Center’s Taste of Baldwinsville. With its 3,000-square-foot office space in the village of Baldwinsville, RMS is conveniently located within the community and is easily accessible for clients. For those looking to conduct market research, it is an enjoyable convenience to have your necessities available in one place and closely located to a metropolitan area.
Sandy Baker, senior director of business development and corporate strategy, emphasized the convenience and accuracy that RMS offers to each of its clients.
“We provide our clients with the data and information they need to make their businesses better,” Baker said. “Our primary focus isn’t one or two components of market research — we look to encompass their needs as a whole, giving them access to a more focused approach using as many resources as possible. We pride ourselves on our team’s knowledge, experience and attention to detail. Everyone here is passionate about their job and that’s what sets us apart from the rest.”
