Board & Brush relocates in Towne Center

VILLAGE OF FAYETTEVILLE – A Fayetteville studio for creative wood sign workshops has opened at a new location, this time at the opposite end of the shopping center from where it once set up shop.
Previously situated at 104 Towne Drive between the Kohl’s department store and the YMCA, the local Board & Brush switched to its new but nearby space out of its owners’ shared desire for a “cozier” interior.
“It’s a smaller location with higher ceilings and more natural light, so we jumped on it,” said co-owner Laura Kowal. “We try to make it feel like you’re walking into someone’s warm and inviting home.”
Closed down for about three weeks amidst the move, the decor studio had its tables and other materials rolled down the parking lot on wheels prior to its March 19 reopening. As Kowal said, her Board & Brush inside the Shoppes at Towne Center entrance still carries on the same business model that started in 2015 with the company’s Hartland, Wisconsin-based founder, Julie Selby.
Attendees of the studio participate in three-hour, instructor-guided “do it yourself” workshops, during which they sand, stain, distress and paint their pieces of wood in the process of building finished, customized projects for their homes, offices, cottages or lakeside camps.
According to Kowal, these sessions almost always bring smiles to the faces of studio guests from expert craftspeople to first-timers, who are said to uniformly walk away holding onto a sense of accomplishment.
“We’re all about creating memories,” she said. “We really just want the customer to enjoy their experience with us and connect with their family members and friends in a feel-good kind of place.”
Managed by Manlius resident Tami Rigling, the Fayetteville shop offers more than 400 templates to choose from for farmhouse-style porch signs, clocks and charcuterie trays, including designs that are holiday-inspired, floral-patterned, beach-oriented and sports-related.
The studio holds weekend workshops and private parties the rest of the week that can be registered for or booked at a base cost of $68. On the website boardandbrush.com/fayettevilleny, available dates appear on an event calendar that stretches into May. Kowal owns both the Fayetteville and Skaneateles Board & Brush shops alongside her husband, Marc, who also runs the installing company Outdoor Lighting Perspectives.
Currently, Board & Brush has, in total, extended to around 270 locations nationwide.