Madison County Tourism, the county’s official tourism promotion agency, has eliminated membership dues and is now encouraging in-county tourism-related entities to become official “partners.” Restaurants, lodging properties, shops, attractions and events that become partners with Madison County Tourism will have the opportunity to be featured in the organization’s promotional efforts plus those of I LOVE NEW YORK and the Central New York Vacation Region.
Partners will be able to participate in applicable promotional efforts, such as Madison County Watchable Wildlife, Brew Central and the NYS Haunted History Trail. Partners will also receive listings in the Madison County Travel Guide and on madisontourism.com.
In addition, Partners will gain access to promotion by the state Division of Tourism and their I LOVE NEW YORK campaign, which includes a listing on iloveny.com, a potential appearance in their travel guide and public relations promotions.
“Madison County has a wonderful story to tell, and we want to tell all of it,” said Dr. Joan Johnson, president of Madison County Tourism. “To do this, we’ll need all of our tourism-related businesses to partner with us to ensure that they’re part of our coordinated campaigns. This will make our county even more appealing to visitors and, in doing so, it will also help these businesses tap into the economic engine that is tourism.”
Johnson said that visitors spent nearly $84 million in Madison County in 2014, according to data provided by Tourism Economics. According to Johnson, this spending generated $5.7 million in local taxes, which saved the average Madison County household $383 and sustained nearly 2,000 jobs in the county.
Businesses seeking to partner with Madison County Tourism must only fill out a brief profile form, which is available at madisontourism.com/partnership.
For more information, call Madison County Tourism at 684-7320 or email [email protected].
